Impact Target Marketing And Prodege Partner
July 30, 2007 at 5:45 AM (PT)
IMPACT TARGET MARKETING has reached a partnership deal with PRODEGE search engines. Together, they will offer the radio industry a new online contesting platform that provides listeners the chance to win prizes every time they search the web, while providing stations the opportunity to generate revenue and bolster their online presence. PRODEGE’s search engines are powered by leading search providers to ensure stellar results and a consistent search experience for users.
According to PRODEGE Pres. SCOTT DUDELSON, "This is an exciting opportunity for us to offer the very latest search engine marketing technology to the radio industry. It quickly became obvious to us that IMPACT was the right choice to bring our product to the radio market. Their track record of innovation and their vision for the future within this vertical made our decision an easy one."
IMPACT TARGET MARKETING CEO ERIC CORWIN added, "We are pleased PRODEGE has chosen IMPACT TARGET MARKETING to be its Web 2.0 marketing partner for the radio industry. Given our 16-year track record of bringing technological breakthroughs to the market, this was a natural progression for us. Station websites are evolving quickly with new and improved interactive tools, but there is much work still to be done to ensure these sites are the preferred sites for news, information and entertainment in their regional areas."