Red Zebra Buys WLRT/Hampton, VA
July 31, 2007 at 12:45 PM (PT)
RED ZEBRA BROADCASTING is buying Talk-Sports WLRT-A (1490 THE OUTLAW)/HAMPTON, VA from HAMPTON RADIO, INC. for an undisclosed price. The buyer plans to begin simulcasting its Sports WXTG (102.1 THE GAME)/NORFOLK on WLRT starting WEDNESDAY (8/1), including WASHINGTON REDSKINS games.
"We have been working on this acquisition for some time and are extremely pleased we were able to complete it prior to the start of the WASHINGTON REDSKINS season," said RED ZEBRA CEO BRUCE GILBERT. "It was vitally important for us to make certain every REDSKINS fan in Hampton Roads would get clear reception of the REDSKINS games and all ancillary REDSKINS programming."
Station Manager and host JOHN CASTLEBERRY added, "102.1 THE GAME is already receiving very positive feedback from listeners and advertisers. Making our signal available to those on the PENINSULA via 1490am will give us incredible full-market coverage and allow us to more effectively serve our clients and fans."