WJZI/Milwaukee Becomes WLDB 'B93.3'
August 2, 2007 at 9:02 AM (PT)
MILWAUKEE RADIO ALLIANCE AC WJZI/MILWAUKEE, which flipped to AC this past JUNE after 11 years in the Smooth Jazz format, has changed call letters to WLDB. Effective immediately, WLDB will also carry a new station slogan, the "All New B93.3, Soft Rock, Less Talk."
"Having been the Smooth Jazz station in the MILWAUKEE market since 1996, we needed to differentiate ourselves and clearly define our new position as the Mainstream AC station in the market, a format which has been absent from MILWAUKEE airwaves since 2003," says VP/GM BILL HURWITZ.
The "All New B93.3" on-air lineup remains the same, with PD STAN ATKINSON sharing the mic with market veteran ELLEN STOUT weekday mornings, followed by JULIE DAVIDSON in middays. CINDY HUBER can be heard afternoons during the week, with TERRY LOVE wooing listeners in the evening during "Love After Dark."