Launch Networks Rebrands As Pulse Content
August 6, 2007 at 5:36 AM (PT)
As ALL ACCESS tipped you FRIDAY (NET NEWS 8/3), LAUNCH RADIO NETWORKS, a division of the UNITED STATIONS RADIO NETWORKS, has changed its name and expanded its affiliate offerings under the new name PULSE CONTENT. Among the product lines of the newly named programming division is the morning show prep service, now be known as THE PULSE OF RADIO.
In addition to the prep service, two other enhanced offerings will make up the PULSE CONTENT menu of services. PULSE WEB CONTENT is the new name of a new media product that supplies entertainment news content to the websites of affiliated stations, in order to help generate web traffic on their branded sites. Additionally, PULSE ALTERTS is a new line of news bulletins available to affiliates for interactive and branded text messaging.
All three products will be offered under the new moniker of PULSE CONTENT (www.pulsecontent.com), and the division will be led by PULSE CONTENT Sr. Dir./Operations, DAVE ANKERS.
The former LAUNCH RADIO NETWORKS was acquired from YAHOO!, INC. in JANUARY, 2003, after which UNITED STATIONS took ownership of all of the assets pertaining to the LAUNCH Radio Networks business and assumed all network responsibilities related its editorial output, affiliate relations, and advertising sales.