Arbitron Fall 2007 SIPs Due August 20
August 6, 2007 at 4:31 PM (PT)
ARBITRON has mailed STATION INFORMATION PROFILES (SIP) to stations in the FALL '07 survey. All stations are asked to review their pre-printed information from the previous survey and return the forms to ARBITRON by MONDAY, AUGUST 20th.
This information is used by ARBITRON for the editing of returned diaries and the lead-in pages for local market reports.
The ARBITRON FALL '07 Book runs from SEPTEMBER 20-DECEMBER 12.