VisitBritain Partners With EMI Music
August 7, 2007 at 8:25 AM (PT)
BRITAIN’s national tourism agency, VISITBRITAIN, has announced an exclusive partnership with EMI MUSIC. The agreement will help drive awareness of BRITAIN as a tourist destination, highlight its world-renowned rock and pop music heritage and raise the profile of the musical appeal of its individual cities.
Announcing the partnership, VISITBRITAIN CEO TOM WRIGHT said, Twenty-one percent of potential visitors are inspired to choose a destination because of the music or bands of that country. BRITISH music and musicians, solo artists and bands are often someone’s first introduction to the unique appeal of this country. Our partnership with EMI MUSIC will help us showcase the places behind the music and encourage them to visit."