Mobile Mixtapes: Directly To Cellphones
August 14, 2007 at 9:58 AM (PT)
EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK and SIRIUS' DJ ENVY is teaming with CELLFISH MEDIA to release mixtapes directly to cell phones. THE MOBILE MIXTAPES will be available weekly from CELLFISH MEDIA.
CELLFISH MEDIA VP/Talent and Programming JONATHAN DWORKIN commented on THE MOBILE MIXTAPE in a press release by saying, "Yesterday, kids would have to wait for a mixtape to be pressed up and distributed; today, they have to run home to their computers and search for it; tomorrow, the instant something is blowing up, it shows up in your pocket. Yesterday is over."