New Positioning For KTAR-F/Phoenix Emphasizes FM, Talk
August 14, 2007 at 12:35 PM (PT)
BONNEVILLE Talk KTAR-F/PHOENIX is tweaking its imaging to reposition the station from "NEWS 92.3 KTAR-FM" to the new slogan "FM NEWS/TALK 92.3 KTAR," starting WEDNESDAY morning.
Dir. of News and Sports Programming RUSS HILL tells ALL ACCESS that the change is intended to emphasize the station's FM position and add the term "Talk" to the station's branding. HILL cites dramatic growth for DARRELL ANKARLO's midday show in Adults 25-54 as an example of how the move from 620 AM to 92.3 FM has shifted the news/talk market in PHOENIX.