Elvis Still Generates Big Bucks
August 16, 2007 at 5:46 AM (PT)
Even from beyond the grave, ELVIS PRESLEY still generates big bucks. That's even more true this week. Fans from EUROPE, ASIA, AUSTRALIA, SOUTH AMERICA -- and even from exotic locales like KANSAS -- are spending their hard-earned money for T-shirts, coffee mugs, salt and pepper shakers, refrigerator magnets and other trinkets during the events commemorating his death 30 years ago TODAY (8/16).
ELVIS PRESLEY MEMORIAL FOUNDATION Executive Dir. DICK GUYTON estimated that fans will spend hundreds of thousands of dollars this week, which is the busiest of the year for ELVIS tourism. The more lucrative earnings are in MEMPHIS. Last year, GRACELAND took in $27 million in revenue, and the overall ELVIS business brings in more than $40 million a year for CKX INC., the NEW YORK-based company that controls most ELVIS enterprises.
That made the King the second-highest grossing dead celebrity in 2006, behind only NIRVANA's KURT COBAIN, according to FORBES magazine.