Activated Content Introduces MP3 'Watermarks'
August 16, 2007 at 6:30 AM (PT)
Several record labels, including SONY MUSIC and UNIVERSAL MUSIC, are looking into implementing watermarking technology from SEATTLE-based ACTIVATED CONTENT, according to PC WORLD. The technology tracks digital content and provides stats on the content's usage.
ACTIVATED CONTENT's watermarking can be read and deciphered by audio tracking software much easier than other DRM standards. The company claims that the watermarking is also more difficult to strip away from digital files, requiring a supercomputer and about a month's time for a user to remove a watermark.
ACTIVATED CONTENT has also signed an agreement with MICROSOFT's research division for the development of DRM techniques and standards.