Citadel Signs On To PPM
August 16, 2007 at 3:05 PM (PT)
ARBITRON has just pacted with CITADEL BROADCASTING to use the Portable People Meter radio ratings services. CITADEL, with 41 stations in the U.S. , signed a seven-year contract that starts when the new audience ratings technology is commercialized in 14 of the markets encompassed in Arbitron's previously announced PPM rollout plan: NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, DALLAS, WASHINGTON, DETROIT, ATLANTA, MINNEAPOLIS, SALT LAKE CITY, PROVIDENCE, NASHVILLE, NEW ORLEANS and MEMPHIS.
"We believe that the PPM will significantly enhance radio's accountability and reach, ultimately resulting in increased commitments to radio by advertisers," said CITADEL CEO FARID SULEMAN.