Tweens Expected To Impact Retail With HSM 2 Soundtrack
August 21, 2007 at 5:43 AM (PT)
Tween entertainment consumers enjoyed a breakout year in 2006, reports THE NY POST. Now, thanks to the ratings and music sales success around DISNEY's "High School Musical 2," the second season of "HANNAH MONTANA" and more, kids age 8-13 are establishing themselves as a force to be reckoned with in 2007.
The DISNEY CHANNEL set a new basic cable ratings record last FRIDAY with 17 million viewers for the debut of "High School Musical 2." Next up is sister company WALT DISNEY RECORDS, which is expected to make a big splash later this week with the accompanying soundtrack to the hit made-for-TV movie.
The soundtrack to the original "High School Musical" was the best-selling album in the U.S. in 2007 with 4 million copies sold since January 2006, according to NIELSEN SOUNDSCAN.
The anticipated success of the "HSM 2" soundtrack is the latest in a string of recent moves demonstrating the ever-growing clout tween consumers are enjoying in everything from music, to TV to online programming.