Virgin Launches Digital Music Service
November 14, 2005 at 1:01 PM (PT)
VIRGIN MUSIC GROUP becomes the latest company to enter into the burgeoning digital music sales arena, launching the "VIRGIN DIGITAL RED PASS" (www.virgindigital.com) today. More than 2 million tracks are being offered to users at a cost of $7.99 a month without a contract. All downloaded tracks can be transferred to portable music devices that are certified "Plays for Sure," which includes many players that can play songs in the WMA format. The iPOD is not compatible with the subscription service.
What VIRGIN hopes will differentiate their product in a crowded "music rental" field (wherein users pay a monthly fee for access to an unlimited number of songs on their computer and/or portable device) populated by other digital music purveyors such as RHAPSODY, YAHOO!'s LAUNCH, MSN MUSIC, and others, is that users can let their subscription lapse, yet all of their downloaded music and options will be restored when the account is reactivated. Additionally, all purchased tracks will be replaced free, should a user's computer crash or be lost or stolen within a year.
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