Dodgers Move Spanish Broadcasts To KHJ
August 21, 2007 at 6:36 PM (PT)
The LOS ANGELES DODGERS are moving Spanish language game broadcasts from LOTUS Spanish Sports KWKW-A (ESPN DEPORTES 1330)/LOS ANGELES to crosstown LIBERMAN Spanish Ranchera KHJ-A (LA RANCHERA 930 AM) in a three-year fully-integrated marketing and broadcasting deal.
The deal will start with next season and includes all 162 regular season games and 8 pre-season games, plus marketing on LIBERMAN's Regional Mexican KBUE-KBUA (QUE BUENA), Spanish Hits KWIZ (SONIDO 96.7)/SANTA ANA (ORANGE COUNTY), and new addition Regional Mexican KRQB (LA QUE BUENA 96.1)/SAN JACINTO-RIVERSIDE as well as Spanish independent KRCA-TV. Hall of Fame broadcaster JAIME JARRIN, PEPE YNIGUEZ, and FERNANDO VALENZUELA will continue as the Spanish-language broadcast team for the DODGERS.
"Everyone at LIBERMAN BROADCASTING is excited to be embarking on this exciting and new relationship with the Dodgers," said EVP LENARD LIBERMAN. "While we will be airing the DODGERS live on our highly rated radio station, KHJ-AM, this relationship goes much beyond such broadcasts. We are committed to working with the DODGER organization and featuring the team and its players on our various FM radio stations in SOUTHERN CALIFORNIA and on our highly rated television station, KRCA-TV.
"My father first began airing the Dodgers on his Spanish radio stations in the 1970s and we are proud to rejoin the team as its media and marketing partner. The DODGERS are the #1 organization in baseball, so it is fitting that they air on the #1 AM radio station in LOS ANGELES." DODGERS games aired on KWKW through 1972 and again in 1987-2007, on XEGM-A/TIJUANA (now XEKAM-A) in 1973-78, and on KTNQ-A from 1979-86.