Latino Group Issues Ultimatum to WLW
August 22, 2007 at 5:44 AM (PT)
The LEAGUE OF LATIN AMERICAN CITIZENS tells the CINCINNATI ENQUIRER that it has issued an ultimatum to CLEAR CHANNEL Talk WLW-A/CINCINNATI Market Manager CHUCK FREDRICK to "fix the problem" of what LULAC calls blatant racial discrimination by FRIDAY or it will organize a boycott in CLEAR CHANNEL's top 10 Hispanic markets. LULAC objects to the station airing a "speaking to an illegal alien" promo aired by the station after it previously apologized for billboards with a Mexican man and a donkey with the slogan "THE BIG JUAN," a play on the station's "THE BIG ONE" positioner.
Weâ??re not looking for words. Weâ??re looking for action.
LULAC OHIO Deputy Dir. JASON RIVEIRO says, "By the end of the week, they have to give us a plan on what they’ll do and how to prevent it in the future. CHUCK has committed to calling us by FRIDAY." RIVEIRO says that he doesn't accept FREDRICK's previous explanation that the promos were old spots that aired in error. LULAC and other organizations held a sidewalk protest TUESDAY at the station's studios, drawing 20 people.
"We’re not looking for words," added RIVEIRO. "We’re looking for action. The ball’s in his court."