Bridge Ratings: Meet Boomer 1 And Boomer 2
August 22, 2007 at 12:42 PM (PT)
Baby Boomers (those born between 1945 and 1964) used to be a fairly cohesive group of consumers, right? Not anymore, says DAVE VAN DYKE in the most recent BRIDGE RATINGS findings.
Since the mid-'80s, the Boomer consumer has splintered; today we have two "cohorts" of Baby Boomers, each considerably different than the other because of the times in which they reached their "formative" years. Cohort #1 , the younger Boomer, reached their formative years in the '70s and early '80s and were impacted by developing technologies.
Boomer Cohort #2 reached their "formative" years in the late '60s.
"Today’s media companies can better understand their target audiences with this new BRIDGE RATINGS data," explained Pres./CEO DAVE VAN DYKE. "To know, for example, that the 43-52 year-old Boomer is currently less loyal to traditional media than their older counterparts is greatly beneficial in determining strategy and tactics, as these companies navigate the future of their businesses and their consumers. Boomers are a more complex group of consumers than we previously thought."
There’s some very interesting detail in this report now available for you at www.bridgeratings.com.