TargetSpot Makes Executive Appointments
August 23, 2007 at 5:44 AM (PT)
Anticipating a SEPTEMBER launch, TARGETSPOT, an online system for creating, buying and placing advertising within streaming media, on TUESDAY made three executive appointments.
ANDREW EISELE was named COO/CFO. He joins TARGETSPOT from ASSOCIATED CONTENT, where he served as Sr. Director/Business Development. He reports to CEO/Co-Founder DOUG PERLSON, who worked with EISELE at ABOUT.COM.
MIKE DUDAS, a former manager of strategy and business development at KAPLAN INC., was named director of business development. JOHN DECASTRO, most recently Account Manager for GREATER MEDIA's NEW JERSEY stations, will serve as Dir./Sales.
Two of the top-five radio groups, representing 230 radio stations, have committed to using TARGETSPOT's advertising platform, including CBS RADIO, an investor and co-developer of the system, and ENTERCOM COMMUNICATIONS.