Did Immigration Bill Hurt Radio Sales?
August 28, 2007 at 5:45 AM (PT)
TULSA TV station KOTV reports House Bill 1804, OKLAHOMA's sweeping immigration reform bill, does not go into effect until NOVEMBER. Still, Hispanic business owners in TULSA say it has already had a devastating affect on their community's economy. This past weekend, Hispanic community leaders claimed that, fearing the effects of 1804, as many as 25,000 Hispanics have already left OKLAHOMA.
GAYTON-GALVAN Spanish KXTD (QUE BUENA)/TULSA, says fewer and fewer advertisers are opting to pay for spots during their commercial breaks. The companies, some of whom have advertised with QUE BUENA for 10 years, have told the station that the commercials simply aren't worth it anymore.
"The reason for that is they've seen a low attendance and low traffic for their business," QUE BUENA GM MARIA DE LEON said.
QUE BUENA believes that's because thousands of potential customers have already left TULSA. The station says while Hispanic businesses will be the first hurt by the exodus, it will eventually take a toll on the entire city.