John Rosso Tapped to Lead Citadel Interactive
August 29, 2007 at 5:11 AM (PT)
CITADEL BROADCASTING has appointed JOHN ROSSO as SVP/CITADEL Interactive Platforms, including those of ABC RADIO NETWORKS. In his new role, ROSSO will focus on expanding CITADEL's digital initiatives, including CITADEL's current national platform of around 300 local and national websites and over 200 streaming stations.
"This is a great opportunity for JOHN," said CEO FARID SULEMAN. "His knowledge of the radio business will be invaluable in exploiting the synergies between traditional media and new media. JOHN most recently was responsible for re-launching ABC RADIO NETWORKS websites and consolidating them into a national advertising platform with industry standard ad units, technology and accountability. JOHN will extend his expertise across all of CITADEL's interactive businesses, improving the experience for our users and giving our clients a growing menu of marketing options."
"CITADEL already has strong synergies between our radio properties and digital media extensions," said ROSSO. "Now we're taking that effort to the next level with investments in new interactive businesses and digital marketing opportunities."