Paragon Adds 3 PPM 'Rules'
August 30, 2007 at 8:03 AM (PT)
The new "PPM Rulebook," from PARAGON RESEARCH, has grown to 13 rules with the addition of three new rules. Industry professionals have submitted the new rules to evolve the PPM Rulebook with the most up-to-date thinking from all corners of the radio industry. The new rules include:
Rule #11: View the data with skepticism
Rule #12: Promotions should be hyper-focused to the working person and working communities
Rule #13: Don’t be shy about targeting men
PARAGON President/COO of Research JOHN STEVENS commented, "The three new rules come directly from the latest findings and activity in the fast-evolving PPM world. Rule #11 (View the data with skepticism) is a filter that should be applied to all research, but it takes on even greater importance given the recent data quality control issue from one of the early PPM data releases. Rule #12 (Promotions should be hyper-focused to the working person and working communities) is a new promotional reality that we must accept and act upon. Rule #13 (Don’t be shy about targeting men) has ramifications on overall format decisions and targeting more than internal programming decisions. We look forward to more new rules coming from those in the radio industry."
PARAGON’s PPM Rulebook is available at www.ppmrulebook.com.