InStore Broadcasting Signs For PPM Service
September 4, 2007 at 10:25 AM (PT)
INSTORE BROADCASTING NETWORK has signed a contract with ARBITRON to measure the audience of IBN’s in-store audio network in 200 WALGREENS drug stores in the HOUSTON-GALVESTON DMA. This marks the first time that ARBITRON will provide audience estimates to place-based media using the existing panel of consumers who are carrying the company’s PORTABLE PEOPLE METER device as part of ARBITRON’s syndicated radio ratings service.
"Because we meter the person and not the appliance, we’ve always maintained that the PPM can be readily adapted to measure media beyond traditional radio and television." said ARBITRON Pres./Sales & Marketing PIERRE BOUVARD. "As we continue our roll-out of the PORTABLE PEOPLE METER in the top-50 radio markets, this is a great opportunity for malls, retail networks and other place-based media to sign up for electronic measurement of their out-of-home audiences."