Apple Unveils New iPods, WiFi Downloads, iTunes Ringtones
September 5, 2007 at 11:15 AM (PT)
It was Christmas in SEPTEMBER, as APPLE's special showcase today offered a plethora of new products. The big iPod announcement involved the unveiling of a new iPod Touch model with touchscreen and similar look, size and features of the iPhone, plus 80GB and 160 GB video "iPod Classic" models. Also new are 4GB and 6GB video iPod Nanos, and new colors for the iPod Shuffle. The company will also begin selling WiFi downloads of music for the iPod Touch through a special application, the iTUNES WiFi Music Store, to be included with the player and to be added to iPhones in an upcoming update.
The Touch model sports a 3.5-inch screen with the same "pinch and swipe" manipulation as the iPhone, plus WiFi and a version of the Safari browser and YouTube; all models are using a new user interface with "Cover Flow" and other enhancements, and boast longer battery life and thinner bodies. The iPod Touch comes in 8GB and 16GB models for $299 and $399, respectively. The "Classic" models are priced at $249 for the 80GB model and $349 for the 160GB model, with the Nanos priced at $149 and $199. Meanwhile, the company has also aggressively dropped the price of the iPhone, cutting the cost by $200 to $399.
Also unveiled at STEVE JOBS' press event in SAN FRANCISCO was the new iTUNES custom ringtone builder, allowing users to make ringtones for the iPhone from any part of 500,000 participating songs for a 99-cent fee on top of the normal 99-cent purchase price.
And APPLE will be partnering with STARBUCKS that will allow iPhone and iPod Touch users to find out what song is playing in the store and instantly purchase it through the iTUNES WiFi Music Store. The special STARBUCKS button will pop up on enabled phones and iPods' screens and will be rolled out starting OCTOBER 2 in NEW YORK and SEATTLE, followed by SAN FRANCISCO in NOVEMBER, LOS ANGELES in FEBRUARY, and CHICAGO in MARCH.
Sizzling JULY sales for APPLE's iPhone and a fever pitch of excitement over the first major revamp of the iPod in two years sent APPLE shares surging more than 4% yesterday.
Anticipation of the new product line announcements drove shares in the CUPERTINO, CA-based company up $5.68 to close at $144.16.