KSEV-A/Houston Newest PPM Client
September 6, 2007 at 5:46 AM (PT)
ARBITRON has added HOUSTON BROADCASTING News/Talk KSEV-A into a multi-year agreement for ARBITRON’s PPM services. "I’m passionate about the free exchange of opinions on KSEV-A and look forward to harnessing the new audience insights that the ARBITRON PORTABLE PEOPLE METER service will provide my station. Reliable day-by-day feedback on the way the audience reacts to the topics, programs and hosts on THE VOICE will be an invaluable resource for my station," said owner DAN PATRICK.
HOUSTON made the full transition to PPM audience measurement in JULY, 2007.