MTV To Roll Out Targeted Websites
September 7, 2007 at 5:45 AM (PT)
MTV NETWORKS is developing a slate of two dozen targeted websites that will allow users to get closer to their favorite music, entertainment, comedy and pop culture content. Debuting in Q3 and Q4 2007, the websites will include such titles as COMEDY CENTRAL's THE DAILYSHOW.com; MTV's Dances From Tha' 'Hood; NICKELODEON's iCarly.com; VH1's VH1EyeCandy.com; and MTVN INTERNATIONAL's MTV European Music Awards among others.
"Our targeted sites provide rich environments that connect like-minded fans to one another, which ultimately strengthens their connections to our brands, and enhances the value proposition for our advertisers," said Chairman/CEO JUDY MCGRATH. "Our strategy is to keep moving beyond our core branded sites to invite fans to go as deep as they'd like with our content, and the interests they're most passionate about."