Sony Rolls Out 'Rolly' Music Player
September 10, 2007 at 6:01 AM (PT)
SONY's new rolling egg-shaped digital music player ROLLY swivels, flaps its ends and flashes colorful lights in time to music. The 40,000 yen (US$354; euro258), 300 gram (11 ounce) ROLLY, set to go on sale in JAPAN SEPTEMBER 29th, comes with stereo speakers, 1 Gigabyte of internal flash memory and a battery for about five hours of music.
The smooth white gadget, small enough to sit on a palm, has sensors to recognize which way is up, allowing volume controls by turning clockwise or counterclockwise, and switching tunes by pushing or pulling it on the floor. ROLLY may be a fun way to impress guests at home, or just not get any work done at all!
Downloads that will teach the ROLLY to move to specific tunes will be available from a SONY Web site, but people will also be able to use a special program on a personal computer that analyzes music to come up with simple choreography that appears to match the rhythm of the songs, SONY said.