Poll Finds Satcaster A La Carte Appetizing...
September 10, 2007 at 11:23 AM (PT)
Satellite radio has returned the anti-merger PR volleys lobbed by the NAB by publicizing a study that showed over 70% of those polled endorsing the a la carte offerings proposed by SIRIUS and XM. The satcasters commissioned the phone survey, conducted by the VIRGINIA-based Public Opinion Strategies, LLC.
Among the results:
* 77% endorsed the $6.99-priced "a la carte" offering, where listeners choose the individual channels they want to receive. Voters were told that these a la carte offerings would be available on newly equipped radios.
* 72% also liked a $14.99 a la carte package, where consumers would select channels from a pool that includes the channels on one service plus popular selections from other.
* 70% reacted positively to a fixed "best of both" package, featuring channels on one service plus the most popular channels on the other, for $16.99 per month.
* 62% gave the thumbs-up to mostly music and separate mostly news, sport and talk packages at $9.99 per month.
* 56% percent thought the $11.99 and $14.99 "family-friendly" packages were a good thing, compared to 29% who didn't.
Furthermore, the approval was similar, if not equal, between Democratic voters and Republicans. That translated into a 57%-28% approval for the proposed SIRIUS to XM merger, with a 58%-31% plurality stating that AM and FM stations oppose the merger because the combined satcaster will be a stronger competitor to terrestrial radio.
Expect a NAB press release response and differing poll shortly.