CBS 'Localizing' Content Nationwide
September 10, 2007 at 2:31 PM (PT)
CBS is teaming up with its AUDIENCE NETWORK to help "localize" its TV and radio stations and their websites. Syndication of its news and sports product will be expanded, and local content from the group's 29-owned TV stations, 144 radio stations and 183 affiliated websites will now have access on CBS' national platform.
"Leveraging CBS’ local footprint is a big step forward for the network," CBS Audience Network SVP/GM JOE FERREIRA told BROADCASTING & CABLE. "Consumers and advertisers continue to benefit as we add reach to our open, nonexclusive syndication strategy. At the same time, CBS local sites gain direct access to CBS video content and boost engagement, while the CBS AUDIENCE NETWORK benefits overall."