EMI's Angel Group Focuses Website On A&R
September 12, 2007 at 6:42 AM (PT)
EMI’s ANGEL MUSIC GROUP has re-launched its label website with specific focus on its role as an online A&R demo submission system. Integral to the label website, the A&R tool, or ‘ScoutR,’ forms part of a fully operational online social network, whereby fans can not only upload their demos but also personalise their profile and interact with other members, or scouts. In what it is coining "A&R 2.0," ANGEL’s ScoutR represents the next phase in online A&R, designed to create an online community of A&R scouts.
SVP EMI MUSIC MARK SCOLLEN commented, "Our aim is to bring our artists and music closer to consumers and create a two-way dialogue with fans, not only encouraging them to enjoy music from ANGEL, but also providing them with an environment where they can share their own music and network with other fans."