The Rock Is Back at WYSP/Philadelphia
September 13, 2007 at 2:08 PM (PT)
"Finally ... the rock has come back to PHILADELPHIA ... 94 ... 'YSP!"
With those words, CBS Talk WYSP/PHILADELPHIA flipped to a Rock music format. The first song was GUNS 'N' ROSES' "Welcome To The Jungle," which was followed up by AC/DC's "Back In Black," NIRVANA's "Smells Like Teen Spirit," METALLICA'S "Enter Sandman," RED HOT CHILI PEPPERS' "Dani California," BEASTIE BOYS' "Sabotage," KID ROCK's "So Hott," OZZY OSBOURNE's "Crazy Train" and BUSH's "Machinehead."
In between the music were sweepers, many of which took swipes at crosstown WMMR.
As tipped in ALL ACCESS earlier, the new music format has led to the exit of all air personalities other than syndicated duo OPIE AND ANTHONY and afternooner KIDD CHRIS. Management noted in a late-afternoon press release that a talent search is on to complete the air staff.
"Bringing 94WYSP back to its most successful mix of compelling content and the best rock is a thrill and the most effective way to drive customer satisfaction -- be it our listeners or our advertisers," WYSP VP/GM DAVID YADGAROFF said. "Beginning immediately, listeners can expect the station to cater to its diverse audience through the use of interactive digital applications, local and national events and collaborations with some of the top names in the music industry. WYSP has been one of the greatest rock stations in the country and it is time to start that reign once again."
PD JOHN COOK added, "It is an honor to bring this legendary station back home. As a PHILLY native, I know the mass appeal and reputation that 94WYSP earned in the past. PHILLY residents who grew up listening to this station will be glad to hear of its celebrated return."