All Access Exclusive: Philadelphia PPM Analysis
September 14, 2007 at 10:36 AM (PT)
RADIOCRUNCH Pres. ANTHONY ACAMPORA takes a look at the PHILADELPHIA PPM numbers exclusively on ALL ACCESS.
ACAMPORA says PPM's first format change is already paying dividends.
There's no doubt that PPM will force us to program our stations differently -- and in some cases, completely change format. The shift in shares in PHILADELPHIA are dramatic -- with Urban down and Rock way up. CLEAR CHANNEL was the first to recognize the changing landscape, when they dropped Tropical for Alternative and launched WRFF (RADIO 104-5) back on MAY 16th. In just over 90 days, WRFF has become on of PHILADELPHIA's top stations.
Read the full analysis here.