Larry King To Be Featured In City Of Hope PSA
September 17, 2007 at 5:30 AM (PT)
LARRY KING and his wife, SHAWN, will help raise awareness of cancer research through a public service announcement that will play in movie theaters nationwide this FALL. The spot, which highlights the research and treatment programs of CITY OF HOPE, will be aired through a partnership between FORMAN BROS. HOLDINGS INC., MOVIE TUNES LLC and THE CITY OF HOPE's Music Ad Entertainment Industry campaign. The PSA was recorded on the heels of a PSA by breast cancer survivor SHERYL CROW, which aired in theaters last OCTOBER during Breast Cancer Awareness Month.
"We has such wonderful response from the SHERYL CROW PSA, and we're thrilled that LARRY and SHAWN have stepped up to show their support as well," said FORMAN BROS. founder DAVID FORMAN. "Our committment last year to CITY OF HOPE, was so gratifying at the end of the day, that my partners JOEL NEWMANN and JJ BRUMFIELD and I decided to double our efforts this year."