NBC And Clear Chanel Partner On Unique Promotion
September 17, 2007 at 12:46 PM (PT)
NBC and CLEAR CHANNEL RADIO have created national radio campaigns for NBC's fall programming line up. TODAY, on-air and online promotions begin on select CLEAR CHANNEL stations in the top 10 markets to drive viewers to the new romantic mystery/drama series "Journeyman," which premieres on MONDAY, SEPTEMBER 24 (10p ET). And next MONDAY, NBC and CLEAR CHANNEL will orchestrate the first ever "takeover" sponsorship in radio with NBC as the exclusive, full-day advertiser on five of CLEAR CHANNEL’s biggest reach stations.
Elements of the "Journeyman" campaign include 15-second, pre-produced NBC spots that will surround music programming that mixes contemporary hits and favorites from years ago to build upon the show’s travel-through-time theme. In addition, on-air spots will drive listeners to radio station Web microsites where they can select their favorite "now and then" music combinations of artists or genres to help create the "Journeyman" playlists for participating CLEAR CHANNEL stations.
Online previews of "Journeyman" episodes are also available via these sites, like www.star987.com/pages/journeyman.