SpiralFrog Goes Live Amidst Questions
September 17, 2007 at 4:29 PM (PT)
A year after announcing its launch, SPIRALFROG announced that it has gone live today as an ad-supported free download service. However, a bevy of media reports indicate that success is anything but guaranteed.
Tech sites such as ARS TECHNICA and SILICON VALLEY.COM site a variety of consumer-unfriendly snags in the service. For instance, to get their free music downloads, SPIRALFROG demands that consumers to download special software, visit the site at least once a month specifically to watch ads, and only use Windows PCs, which means it can't be played on iPODS. What's more, only UMG product is available for download.
On the other end, it has been reported that SPIRALFROG generated just a few thousand dollars in advertising revenue during beta testing, two-thirds of which go to the label. It can be presumed that neither party will accept this level of income as a viable business model in the future.