Cumulus Shuffles Battle Creek Formats
September 18, 2007 at 5:34 AM (PT)
CUMULUS makes changes at its newly-acquired BATTLE CREEK cluster, with AC WBXX moving its format and calls to the former Classic Rock WRCC (SUPER ROCK 104.9)'s frequency.
On WBXX's former 95.3 signal, Talk WBCK-A is now simulcasting in preparation for the spinoff and sale of the AM facility, which has been placed in a trust; the simulcast is scheduled to run through DECEMBER. And Sports WBFN-A (SPORTS RADIO 1400 THE FAN) has been taken dark pending donation to FAMILY LIFE RADIO. STEVE STOIMENOFF has been named the cluster's market manager for CUMULUS.
OM TIM COLLINS said in a press release, "It’s really unfortunate that FCC rules, which are designed to serve the public interest ,could end up doing the opposite. I’m sure CUMULUS would like to continue to operate all four of these BATTLE CREEK stations, as CLEAR CHANNEL has done so well. But the FCC limits won’t allow that. Hopefully someone will be able to afford to buy and operate AM930 as a stand-alone station, but it will certainly be a costly proposition. Neighborhood developments, outside signal interference and aging infrastructures are literally choking the life out of AM signals everywhere, and they are more costly to operate and maintain."