Mass 2 One Partners With VMIX On Social Network
September 18, 2007 at 5:34 AM (PT)
MASS 2 ONE MEDIA has announced a strategic partnership with VMIX to integrate their social networking platform within the ONE database system for radio. M2O Pres./CEO REG JOHNS comments, "Social Networking is one of the most exciting tools of engagement to come along in a quite some time, and as we looked for a partner, it was clear that VMIX was the clear leader, both in terms of technology and creative application."
COO TRACY JOHNSON added, "Radio is now in the video business, with listeners providing video, audio, photo and text content, and interacting with station’s and their personalities. Talk about listener engagement! We believe that with the proper incentive, our new social networking feature will help a station’s online audience surpass cume."