Survey Says ... Americans Listen To The Radio
September 20, 2007 at 5:31 AM (PT)
According to a recent nationwide poll by AMERICAN MEDIA SERVICES, Americans are still listening to the radio as much as they always have. In fact, 72% say they're listening to the radio as much or more now than they did five years ago, 63% of adults listen to the radio every day, and among 25-34 adults, 79% tune in to radio at least once a day.
74% of Americans turn on the radio when they get in the car, including 72% of 18-24 adults and 80% of 25-34 year olds. AMERICAN MEDIA SERVICES also asked what would prompt respondents to listen to radio more. The top answer: More music and fewer commercials.
The news isn't as strong for satellite radio. The survey of 1,017 adults, conducted earlier this month, found satellite radio subscriptions steady at about 11% -- but 89% of respondents said they are unlikely to subscribe to satellite radio in the next 12 months.