Bridge Ratings Introduces 'GenerRatings'
September 20, 2007 at 5:31 AM (PT)
BRIDGE RATINGS has introduced GENERRATINGS, an audience measurement tool that peels back the layers to reveal info about your station’s most relevant listeners.
"Demographics have long been the traditional method of defining audiences and buying advertising for radio," explains BRIDGE RATINGS Pres./CEO DAVE VAN DYKE. "But, with multiple demographic cohorts and many media alternatives, demographics no longer effectively define the radio listener. GENERRATINGS reflects radio audiences generationally adding mind set and lifestyle data to create a more focused, more realistic view of today’s radio audience."
More info can be found at www.bridgeratings.com.