Nielsen Reports Radio Spending Down

Overall Advertising Is Down

The NIELSEN COMPANY reports that advertising spending for the first half of 2007 was down 0.5% over the same period last year, with Internet spending showing the strongest performance (+23.6%) of any category. Spot radio was down 1.8% and Network radio was off 8.5%

According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across media, with gains in some categories and declines in others. In addition to Internet advertising, other categories that showed an increase during the first half of this year were: National Magazines (8.4%), National Sunday Supplements (6.5%), Outdoor (5.1%) and Spot TV Markets 101-210 (3.2%).

"Even in this soft market, outdoor ad spending continues to show strength. This traditional medium has embraced technology and is offering more and more digital and interactive advertising opportunities," said SVP/Client Strategy & Product Development BRIAN LANE.

Media Category First Half 2006 vs. First Half 2007 -- % Change

Internet 23.2%
National Magazines 8.4%
Nat'l Sunday Supplements 6.5%
Outdoor 5.1%
Spot TV Markets 101-210 3.2%
Spanish-Language TV 0.2%
Cable TV -0.3%
Spot Radio -1.8%
Network TV -3.8%
Spot TV Markets 1-100 -4.6%
Local Sunday Supplements -4.7%
Local Magazines -5.2%
B-to-B Magazines -5.7%
Nat'l Newspaper -5.9%
Local Newspaper -8.0%
Network Radio -8.5%
Total Advertising Spending -0.5%

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