Paragon Study Reveals Confusion About HD Radio
September 25, 2007 at 5:45 AM (PT)
PARAGON MEDIA STRATEGIES has released the results of an online survey taken in MARCH, 2007, where 707 radio listeners ages 14-64 were asked about HD Radio. The study found that four years since its introduction, awareness of HD Radio remains behind both Internet and Satellite radio, as 42% of the respondents said they had heard of HD Radio, compared to 85% for Internet radio and 87% for Satellite radio.
Among those who have heard of HD Radio, other key findings of the survey included:
* 41% equate HD Radio with high-definition or hi-def.
* 34% believe HD has better/clearer sound/CD quality.
* 59% believe all radio stations broadcast in HD.
* 61% think they can receive HD without special equipment.
* 44% responded XM and SIRIUS are examples of HD Radio.
* 40% think there is a monthly fee for HD Radio.
...the price for an HD Radio receiver would need to drop to the $40-$50 range before most listeners will consider buying one.
Money talks, as the price for an HD Radio receiver would need to drop to the $40-$50 range before most listeners will consider buying one. 81% of respondents said they were likely to buy an HD Radio in that price range.
Learn more at www.paragonmediastrategies.com.