EMI To Supply Music To Fairmont Hotels & Resorts
September 25, 2007 at 6:03 AM (PT)
EMI MUSIC and FAIRMONT HOTELS & RESORTS have joined forces to create a unique new music initiative. The program will allow FAIRMONT to infuse music into a range of guest experiences including in-room music access to preferred entry to exclusive live events and concerts. The arrangement will also add music to FAIRMONT FIT, with pre-loaded digital music players featuring hundreds of tracks from EMI MUSIC artists across all genres to improve the guests’ workout experience.
"Partnering with FAIRMONT HOTELS & RESORTS is a great fit for EMI MUSIC," says EMI MUSIC CANADA Dir./Digital Business Development SHAWN HUTCHINSON. "It allows EMI artists a new avenue to showcase their music at FAIRMONT properties around the world, while also enhancing the FAIRMONT guest’s stay through personalized music experiences. Also, since EMI can offer FAIRMONT clientele with DRM-free, high-quality downloads, we know all customers can benefit from this program."