HD Digital Radio To Be Offered In Most 2008 Fords
September 26, 2007 at 5:41 AM (PT)
FORD MOTOR CO. has become the first automaker to offer HD Digital Radio across multiple product lines. The dealer-installed high-definition radio option is now available nationwide on nearly all 2008 model year FORD, LINCOLN and MERCURY vehicles.
"We believe HD Digital Radio will be an important part of FORD's commitment to delivering innovations with mass appeal," said FORD Vehicle Personalization and Accessories Manager KIM IRWIN. "We're helping our customers stay connected by supporting the features and functions they want in their vehicles. The dramatically improved audio, text and data features of HD Digital Radio -- along with its hundreds of new radio stations -- create a compelling combination at the right price."
To support the launch, FORD, LINCOLN and MERCURY dealers will benefit from an aggressive, multi-million-dollar, 13-week, on-air radio marketing campaign in partnership with the HD DIGITAL RADIO ALLIANCE. The commercials will air in 100 markets over some 700 radio stations beginning on SEPTEMBER 26th.
"In all of our discussions with auto makers, FORD has consistently demonstrated both the will and the resolve to be industry leaders in this arena," said HDRA Pres./CEO PETER FERRARA. "Now that HD Radio is broadcasting across hundreds of local stations nationwide, partners who move early will gain the biggest advantage."