WSWD's Winning Slogan: 'Make Your Other Senses Jealous'
September 26, 2007 at 1:08 PM (PT)
BONNEVILLE Alternative WSWD (94.9 THE SOUND)/CINCINNATI has selected two winners from the station's monthlong "SPREAD THE SOUND" contest, which offered listeners the chance to pocket $4,000 each for assisting in building THE SOUND’s fall outdoor billboard campaign in eight words or less.
JASON KIMERLING of DAYTON had the winning slogan "Make Your Other Senses Jealous" and JOE HEDGES, a recording artist from ERLANGER, KY, demonstrated the best art/slogan, "WhyPod." THE SOUND will use the art/slogan in its outdoor campaign and station merchandise through the rest of the year.
WSWD PD TOMMY BODEAN said, "We proudly say that 'THE SOUND' is built by CINCINNATI, for CINCINNATI. 'THE SOUND’s' music and personality are different, because CINCINNATI is different. We’ve created unique programming, with CINCINNATI's help. Now, THE SOUND’s advertising will reflect our CINCINNATI listener also."