New NPR Show Aims News At Younger Demo
September 27, 2007 at 5:46 AM (PT)
Many NPR news programs covered the recent contract negotiations between car makers and the UNITED AUTO WORKERS. Only NPR’s new morning show, "The BRYANT PARK Project," began the report by labeling it "Make Me Care," writes THE NEW YORK TIMES.
Set to start officially on MONDAY, the two-hour "BRYANT PARK Project" is aiming for what many other news organizations are seeking today: a younger audience. The program hopes to do that by acknowledging that listeners need convincing that some topics are important, and by making video, blog posts and listener commentary on its website a crucial part of the mix. A segment called "While You Were Out" looks at weekend reports that listeners might have missed; "The Most" lists the top e-mailed articles on the Web.
The show, which has a first-year budget of $2 million, is one of two entrants hoping to shake up the morning public radio lineup. WNYC/NEW YORK and PUBLIC RADIO INTERNATIONAL are preparing an as-yet-unnamed program that will begin sometime in late winter, with NEW YORK TIMES RADIO as a collaborator.
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