Arbitron Claims Improvement In Houston, Philly Weekly In-Tab
October 1, 2007 at 2:35 PM (PT)
ARBITRON touted improved In-tab numbers in its weekly PPM report for SEPT. 6-12 in HOUSTON and PHILADELPHIA. The In-tab goal of 1,530 Persons 6+ in PHILADELPHIA was exceeded with an Average Daily In-tab of 1,571; it was a gain of 74 persons versus the Average Daily In-tab of 1,497 for the previous survey week (AUG. 30-SEPT. 5, 2007).
Although ARBITRON did not reach its goal of 1.361 persons 6+ in HOUSTON -- with an Average Daily In-tab of 1,238 -- the ratings service did cite a gain of 87 persons versus the Average Daily In-tab of 1,151 for the previous survey week.