NextMedia Chooses Marketron For Inventory And Billing Software
October 2, 2007 at 12:06 PM (PT)
MARKETRON will provide broadcast management solutions to NEXTMEDIA, helping manage their advertising inventory and billing using MARKETRON software, "Hosted System Platform." NEXTMEDIA CEO JEFF DINETZ cited the strength of MARKETRON's products and services as key factors in the decision to extend the relationship. "The decision to continue our relationship with MARKETRON was simple. Our stations depend on the functionality and reliability of their products. We consistently get great results from their staff and appreciate the shared interest that MARKETRON takes in the success of our business."
"We are honored to continue our partnership NEXTMEDIA," said MARKETRON CEO PETE D'ACOSTA. "The decision to continue the relationship validates the strength of our solutions and the commitment we have to this industry. We are pleased to have earned NEXTMEDIA's confidence and especially gratified that we have played a role in their success."