October 2, 2007 at 4:07 PM (PT)
The annual OKTOBERFEST celebration in LACROSSE, WI is huge, to say the least, prompting MIDWEST FAMILY Top 40 WIZM (Z93) to come up with a unique promotion that tied in a good cause.
Z93's "Z-Care" charity fund launched OKTOBER-BREAST. The station teamed up with a local sponsor and collected bras for three weeks, offering to donate $2 to local breast cancer research for each bra collected, raising close to $9,000. Check out pictures of the collected bras -- which were hung from the station's building -- at www.z933.com.