Wall St. Journal Adds 30-Second Reports
October 3, 2007 at 9:52 AM (PT)
THE WALL STREET JOURNAL RADIO NETWORK will launch a new offering of 30-second WALL STREET JOURNAL REPORTS 9a-5p ET weekdays beginning OCTOBER 15th. The new reports join the existing one and two-minute reports offered to affiliates around the clock.
"An overwhelming number of our affiliates requested these 30-second WSJ REPORTS, specifically during middays while most stations are in syndication," said Exec. Dir. NANCY ABRAMSON. "There’s never been a better time to have money news on the radio -- our job is to deliver this great brand in a format that fits."