Conley Adds Two New Rules For PPM Rulebook
October 5, 2007 at 10:20 AM (PT)
Former WBEB/PHILADELPHIA PD CHRIS CONLEY has offered two new rules to PARAGON MEDIA'S PPM Rulebook, raising its virtual "commandments" to 17.
Rule #16 is "Afternoon-drive programming is just as important as morning drive," which should bring smiles to the air talents manning that shift ... and their newfound agents.
Rule #17 is "Brand strategy marketing is more important than hit-and-miss marketing games."
"It was our intention from the beginning for the PPM Rulebook to be a collaborative effort from the best in the Industry," stated PARAGON Pres./COO of Research JOHN STEVENS. "CHRIS CONLEY's involvement with PPM goes back to the planning stages, so his perspective and insight are invaluable. The two new additions are a direct result of his experience in the first PPM market."