Some Artists Succeed Without Label Support
October 8, 2007 at 5:30 AM (PT)
With people still processing the news of RADIOHEAD's decision to release and sell its new album "In Rainbows" on its own, the question of whether record companies are still necessary is raised by GLENN GAMBOA in NEWSDAY.
He writes, "It used to be a given that record companies were best at distribution and breaking new acts. Well, the Internet continues to make previous distribution channels obsolete. And the ongoing shift to television (instead of radio) as the primary way to introduce new acts is making artists' management relationships with ad agencies and TV producers just as important as the long-running relationships between record companies and radio stations.
Look at two recent breakthroughs. FEIST's sophomore album "The Reminder" (CHERRY TREE) arrived in MAY with a great deal of blogger interest and media hype. But she couldn't land a hit until APPLE picked up her "1, 2, 3, 4" as the theme for its campaign to launch its new line of iPODS. All that repetition on the APPLE commercials has generated sales, pushing FEIST's single into the iTUNES Top 10 with little radio support.
Then there's STATEN ISLAND singer-songwriter INGRID MICHAELSON, whose "The Way I Am" has plowed its way into the national consciousness and the 'TUNES Top 20 on the strength of the saturation of the latest OLD NAVY campaign (better known as the "Here, Take My Sweater" song). MICHAELSON, who has also done well with songs used in "Grey's Anatomy," released her album "Girls and Boys" without a record company.
Read the full article here.