Project Apollo Pilot Expands Coverage To Include Radio Networks
October 8, 2007 at 12:34 PM (PT)
PROJECT APOLLO, the joint initiative of ARBITRON and THE NIELSEN CCOMPANY announced today that audience estimates to the radio commercials broadcast on the network and syndicated programs provided by DIAL GLOBAL, JONES MEDIA AMERICA, PREMIERE RADIO NETWORKS and WESTWOOD ONE are now being included in the media data that will be available to the seven advertisers participating in the PROJECT APOLLO Steering Committee.
"With each monthly release of the multi-media and product sales data from the PROJECT APOLLO pilot, our pilot subscribers gain new insights into the power of single-source media and marketing information," said NEILSEN Pres./Media Client Services DAVE THOMAS.
"Network radio companies have always been at the forefront of providing accountable audience measures to their advertisers through their participation in ARBITRON’s RADAR radio network ratings service. By encoding commercials on their network and syndicated programs for PROJECT APOLLO, DIAL GLOBAL, JONES MEDIA AMERICA PREMIERE RADIO NETWORKS and WESTWOOD ONE are taking accountability for network and nationally syndicated radio to the next level," said ARBITRON EVP/PPM New Product Development LINDA DUPREE.